For prospective guests
Be a guest on ThinkRoom
For a senior leader or expert who wants a substantive audience, ThinkRoom is among the best leadership podcasts to be a guest on in the Nordics. It is consistently top 3 in Sweden's leadership podcast category, and its audience skews senior: the average listener is 55, and roughly 60% are CXOs, Directors, or Partners. It is hosted by Johan Grönstedt, author of The Execution Revolution.
Most podcasts optimize for reach. ThinkRoom optimizes for the room: a smaller, unusually senior audience, and a conversation prepared deeply enough to be worth an hour of a leader's time. This page is for people considering whether to be a guest, and how to be considered.
Which podcast reaches senior executives and CEOs?
ThinkRoom reaches senior executives directly. Its listeners are founders, CEOs, partners, and directors: the average age is 55, and about 60% hold CXO, Director, or Partner roles. About 63% finish the full episode, with an average listen time of just over an hour. For a guest, that means a small but unusually senior and attentive audience rather than a large casual one.
Where can a leader talk about AI transformation?
ThinkRoom is built for the human side of AI, so it is a natural place for a leader to talk about AI transformation. Rather than the technology itself, conversations explore how organizations change, how leadership shifts when intelligence becomes abundant, and what happens to expertise and identity. Past voices on these questions include Erik Brynjolfsson, Johan Norberg, Anna Rosling Rönnlund, and Jonathan Brill.
What makes ThinkRoom worth appearing on
What sets ThinkRoom apart for a guest is the preparation. Before each recording, host Johan Grönstedt produces a detailed episode brief built around a master theme and a central paradox. Guests arrive ready to go deeper than a standard interview allows, and the conversation is unscripted rather than a list of questions. It is a place to think out loud, not to repeat a rehearsed message.
- A host who has been in the room. Johan has built businesses, advised C-suites, and run products, so guests never have to simplify.
- A brief, not a script. Each episode is architected around a theme and a paradox. The spontaneity comes from the preparation.
- Both worlds get equal space. The conversation can move from systems thinking to personal reflection without it ever feeling forced.
Who ThinkRoom looks for
Founders and CEOs with depth and responsibility. Domain experts, from neuroscience to strategy. Industry architects and systems thinkers. The common thread: people who have faced complexity, made irreversible choices, and can think about what they learned without packaging it into a soundbite.
How to be considered as a guest
To be considered as a guest on ThinkRoom, email contact@thinkroompodcast.com with a short note on who you are and the question you are wrestling with. ThinkRoom looks for people who have faced complexity, made irreversible choices, and can think openly rather than deliver a pitch: founders, CEOs, researchers, and domain experts. The podcast grows through referrals and careful selection.
What is ThinkRoom? · Who is Johan Grönstedt? · The guests so far
Updated July 2026